34% of consumers

consider availability of sauces and condiments when deciding where to dine.1

1Technomic Flavor and Trend Report

How We Craft Your Custom Sauce

1

Discovery

Our team works with yours to align on strategic objectives for your new sauce. Together, we’ll explore topics like your overall brand vision, menu goals, and gaps and opportunities around the customer experience.

2

Idea Creation

Thanks to your input from the Discovery step, we’re ready to start brainstorming! Our corporate chef and R&D team get to work formulating initial sauce concepts. We’re in close contact with you to discuss flavor and texture nuances, along with ingredient and operational considerations.

3

Insight ID

Utilizing takeaways from the first two steps and our exclusive access to key third-party analysis tools, we’ll test our lineup of white paper concepts. This step will identify pivotal, fact-based insights that will help zero in on the sauce’s ideal flavor and texture profile.

4

Testing

It’s taste test time! Our team creates various prototypes so you can taste, review and provide valuable feedback for continued refinement.

5

Refinement

We fine-tune the recipe based on your feedback, adjusting flavor balance, texture and ingredients to ensure the sauce is an exceptional match for your brand values and target market demands.

6

Launch

Upon your approval of the sauce’s formula and cost, we finalize production, packing and rollout. This is only after confirming that the sauce can be consistently reproduced at scale and is operationally viable.

7

Ongoing Support

Post-launch, we’ll maintain a collaborative relationship to gather in-market feedback and evaluate performance. This helps identify opportunities for product updates based on shifting consumer preferences.

Take It from Our Partners

Explore real success stories from operators we’ve already partnered with.

"As a valued partner for over 30 years, AFP has consistently demonstrated exceptional reliability and commitment to our business. Even through challenging environments such as the COVID-19 pandemic, they have been instrumental in sustaining our business continuity. Their unwavering support played a crucial role in the success of our most successful Limited Time Offer (LTO) to date, particularly with our seasoned fries, featuring the unique nacho cheese sauce that is simply unmatched. We are grateful for their dedication, and look forward to continuing our prosperous partnership."

-Top 10 QSR Chain

"As a newer supplier, the AFP team has quickly proven their value and commitment to innovation. Their on-site innovation session was instrumental in generating fresh ideas for new sauces and applications, showcasing their expertise and creativity. We greatly appreciate their proactive approach in keeping us informed with regular updates on industry trends, which is a quality we highly value in our partners. AFP's dedication to collaboration and innovation makes them a vital asset to our business."

-QSR Chicken Chain

"Initially joining us as a secondary supplier for a core sauce, AFP quickly distinguished themselves by offering solutions that extended beyond their product offerings. Their strategic approach has been instrumental in driving costs out of our system, demonstrating their commitment to enhancing our supply chain efficiency."

-QSR Burger Chain

Get Inspired

Watch Chef Greg put custom sauces to work in today’s trending recipes.

Quick Serve Videos

Custom Sauces: Korean Street Fried Chicken Taquitos

Quick Serve Videos

Custom Sauces: Kung Pao Chicken Enchiladas

It’s All About the Process

Backed by our leading expertise low-acid aseptic products, our comprehensive seven-step process ensures your unique operational goals are met. From the initial discovery phase all the way through post-launch support, our team will collaborate with yours to maximize results.

See The Process
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Let’s Partner Today

Ready to make your menu stand out with a unique LTO idea? Let's bring it to life together! Share your details to collaborate on an exclusive LTO, which will be tested through Technomic’s platform to assess craveability, draw and purchase intent.

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